The three ranges - X95, X9, X85 - comprise nine models in total, with the 55in and 65in X9 sets available to pre-order online in the UK for £2599 and £3399 respectively.
The rest of the new line-up is currently only available to pre-order in the US. The XBR-X950B series will consist of the $8000 65in model and $25,000 85in model.
More after the break
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Meanwhile, the XBR-X850B series comes in the following screen sizes: 49in ($2099), 55in ($2999), 65in, ($3999) and 70in ($5499).
The full Sony Bravia 4K TV range uses the Japanese manufacturer's new 4K X Reality PRO engine, Triluminos Display technology and ClearAudio+ technology.