Sky Sports pay-as-you-go coming to NOW TV
The move will mark the first time that Sky has offered its Sky Sports content, arguably Sky's most important asset, to non-subscribers.
Due to launch later this year, access to Sky Sports will cost £10/day for access, though Sky could conceivably now offer individual matches and events for a one-off fee.
The new service will mean that sports fans who don’t already subscribe to Sky Sports can choose to access a full day of Sky Sports content.
The possibility of a one-off football match or boxing event on Sky being available to anyone for a pay-per-view fee looks increasingly likely, too.
25,000 people signed up to NOW TV in the quarter to end-December 2012, according to Sky's results today, making up half of Sky's new TV customers over the three-month period. NOW TV launched in July 2012.
The launch of Sky Sports channels on NOW TV is set for Spring 2013.
by Joe Cox