Sky Sports pay-as-you-go coming to NOW TV
UPDATE: Sky Sports pay-as-you-go goes now available
Sky has announced that it will bring the Sky Sports channels to its NOW TV online TV service, allowing users to access all six sports channels for £9.99 a day.
The move will mark the first time that Sky has offered its Sky Sports content, arguably Sky's most important asset, to non-subscribers.
Due to launch later this year, access to Sky Sports will cost £10/day for access, though Sky could conceivably now offer individual matches and events for a one-off fee.
The new service will mean that sports fans who don’t already subscribe to Sky Sports can choose to access a full day of Sky Sports content.
The possibility of a one-off football match or boxing event on Sky being available to anyone for a pay-per-view fee looks increasingly likely, too.
Sky's NOW TV service, which is accessible via PC, Mac, smart TVs, iPhone and iPad, selected smartphones and Xbox, currently offers Sky Movies content for £9/month.
25,000 people signed up to NOW TV in the quarter to end-December 2012, according to Sky's results today, making up half of Sky's new TV customers over the three-month period. NOW TV launched in July 2012.
The launch of Sky Sports channels on NOW TV is set for Spring 2013.
See also: Sky reports growth in On Demand and Sky Go customers.
by Joe Cox
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Comments
@ Paul Dengel.
Its called Pay As You Go, not Pay Every Day.
As you have pointed out yourself, there are alternative ways to pay for Sky Sports. If you only watch sports once or twice a fortnight, then you wouldn't be paying £3650 a year, and only an idiot could possibly think that this is the case.
£3650 a year for Sky Sports? Are they on mushrooms? I could get it added to my cable for £25 per month but I think that is too much for channels I may only watch once or twice a fortnight.
I think they are desperate to claw back some of the cash they forked out for F1, they just can't get the viewer numbers to justify the cost.
Considering Pay Per View is £15 for some boxing and WWF shows, then I guess £10 for some of the bigger sports events is not bad. I think we will see more doubling up on the soccer on Sundays, so we may find Man Ure v Arsenal and Man City v Chelsea on back to back. Then £10 for the day, taking in both matches, would make sense.
Corrected.
How could they report on Q2 of 2013 when it hasn't happened yet?
And, yes, way too expensive, except for the final day of the season if you are a footy fan.
Wow thats just a little expensive
£10 a day for Sky sports, are they for real?