Sky Now TV streaming box launches for £9.99

26 Jul 2013

Sky Now TV box

Now TV, Sky's second internet TV brand, has unveiled a £9.99 internet streaming box, adding to the growing number of ways in which people can access pay-as-you-go Sky Movies and Sky Sports. The box also gives access to BBC iPlayer, Demand 5, BBC News, Sky News, Facebook, Flickr and Spotify through your TV.

Last year Now TV became available on Roku streaming players, which cost from £50-£100. And yesterday an exclusive deal was announced to bring the Now TV app to LG Smart TVs.

Now TV offers instant access to Sky Movies and Sky Sports with no fixed contract, set-up costs or installation fee. The new £10 set-top box connects to your TV via HDMI, and then allows access via your wi-fi network to the aformentioned services on your telly.

Owners can buy a day's worth of access to Sky Sports for £9.99, or Sky Movies for £15 a month. New customers get a 30-day free trial of the Sky Movies Pass. Sky will add more "content and apps" to the Now TV box in the coming months.

Sky says the new Now TV box is "smaller than a beer mat", measuring 8.4x8.4x2.4cm. It's apparently based on the Roku LT, so will support 720p but not 1080p via its HDMI port, and all streaming is via 802.11n wi-fi as there's no built-in Ethernet. It's available now from nowtv.com.

Sky has made a $10m equity investment in Roku, a leading platform which delivers over-the- top (OTT) services via its innovative and low-cost streaming devices. This follows earlier confirmation that NOW TV will be made available through Roku’s UK devices. In addition to this carriage deal, the equity stake gives Sky the option to rebrand and distribute versions of Roku’s streaming devices in the future, should it wish to complement the OTT distribution it currently receives over third-party platforms. 

Sky has made a $10m equity investment in Roku and said today "the equity stake gives Sky the option to rebrand and distribute versions of Roku’s streaming devices in the future, should it wish to complement the OTT distribution it currently receives over third-party platforms". 

The announcement of the new £10 Now TV box came as Sky unveiled its full-year financial results. Pre-tax profits were £1.26bn for the year to June 30th 2013, on revenue up 7% to £7.2bn.

The satellite TV broadcaster has seen a five-fold year-on-year increase in on-demand downloads, which now average 6.2 million a week. And the company's mobile TV service, Sky Go, is regularly used by 3.3 million customers.

MORE: Now TV Box review


By Andy Clough

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Comments

Quote:

If I want one of these only to stream BBC iPlayer.  Can I buy one at £10 and then not subscribe to any of Uncle Rupert's twaddle?

Simple answer craigsanderson, yes.

If I wanting one of these only to stream BBC iPlayer.  Can I buy one at £10 and then not subscribe to any of Uncle Rupert's twaddle?  If yes then one of these would be a really nice addition to my home.

Would it not have to be £7.50 to save 50%?  But I like your thinking.

It does seem to be exceptionally good value, the box for £10 that is.

£10 to buy new, with 30 days free sky movies. £15 a month for a sky movies subscription. Could you not just buy a new box every month and save 50%?

"You can register up to 4 devices on your NOW TV account, watch on 2 devices at the same time and can make 1 change per calendar month to your registered devices"

Hardly surprising they're using a Roku box, given the millions they've invested in Roku...

Thats a sneaky little move from Sky, if you have Now TV how many devices can one account be streamed to?