Sennheiser is betting big on immersive audio, launching a new Ambeo brand for its 9.1-channel audio capture and reproduction technology.

Sennheiser will be producing its own 9.1 audio products and will be involved in various '3D audio' activities, all of which will now bear the Ambeo name.

Films, music, virtual reality products and room modelling are all potential uses for the Sennheiser Ambeo room technology, which Sennheiser claims will "revolutionise music, gaming and cinema".

Daniel Sennheiser and Dr. Andreas Sennheiser, Sennheiser CEOs, said: “3D audio is the new frontier of excellence, set to transform the listening experience for users across a broad range of applications.”

“We have been active in this area for some time with 9.1 mixing and recording, and the audio design for high-profile exhibitions. We are now increasing our efforts considerably to introduce this amazing sound quality into new products and applications, enabling users to experience and shape the future of audio.”

We first heard about Ambeo 3D technology at Sennheiser's 70th birthday party, but it was rather over-shadowed by the launch of the new Orpheus headphones. Sennheiser marked the occasion by recording a concert featuring Imogen Heap and the Junge Deutsche Philharmonie orchestra, using no less than 103 microphones.

More after the break

Sennheiser’s tonmeister Gregor Zielinsky has also made a number of 9.1 recordings for demonstration purposes, while the Ambeo tech can also be used to 'upmix' any music track into something approaching the 9.1-channel experience.

Ambeo will be used in a new game called EDEN, which will use the Sennheiser algorithm to better place sounds and offer a more immersive experience for gamers, and there will be a Sennheiser VR microphone, designed with virtual reality production company, Visualise. Expect to see more VR companies using surround sound formats, such as Ambeo, as they develop.

Alongside Dolby Atmos and DTS:X, it seems surround sound is set for a new lease of life in 2016.

MORE: CES 2016 highlights

Comments

Sliced Bread's picture

What does it offer that DTS:x

What does it offer that DTS:x and Atmos do not.

Seems a bit superfluous and late in the day to me.