Samsung turns attentions to affordable TVs
The head of Samsung's TV business has said that the affordable TV market is the company's next key target area for growth.
While the focus last year was on more premium, 3D sets, this year Samsung plans to meet what it sees as growing demand for cheaper sets, especially in its native South Korea.
Kim Hyun-suk, executive vice president of Samsung's visual display division, said: "As long as there's demand, we're open to get into that segment.
"We've been preparing to introduce cheap models and have been studying to optimize production costs and retail prices. Those (cheap) models will be ready for sale in one or two months."
Samsung's sales figures have remained solid in turbulent times, selling 43 million flatscreen TVs last year. The company is aiming to sell 50m TVs this year.
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ive being saying the same thing for ages.Mass marketed plasma especially TVs garnish every ex-decent electrical/av markets like h.normans,powercity & pc world/currys,they have these TVs at twenty units instore if you wanted them & they are better displayed & more accessible than all the top panasonic,philips & sony units.Walk to the tv entrance & you are greeted with the mid-high range samsung/lg tvs.This of course will have a prospective customer scurrying down to,yes you've guessed it: The samsung/lg budget sections to be told: The only difference between the budget tvs vs. the chrome bezeled tvs at the entrance are the looks. LOL,even when you know you know more about AV kit than the salesperson with a name-tag,they will still try pry the £450 from you,saying you really cant get any better than samsung or lg tvs.LG won an award for their px990 last year beating panas vt,sonys n or hx and about 8 other tvs....ok ,one of the worst "premium" tvs,plagued with screen trouble,they caught a lot of buyers out there with that lemon.Samsung will go on doing what every other original tv manufacturer does 1st.But reap the hype rewards.
dept ridden nations. That pretty much somes up the world
yes, making them cheap, stack em' up high and flog it to debt ridden nations.