With IFA 2014, Europe's biggest consumer technology show, just a couple of weeks away, we're seeing plenty of news in advance of new product launches at the show. Samsung is the latest manufacturer to release some news, confirming the imminent arrival of Amazon's 4K Ultra HD video streaming service to Samsung TVs.
The service will roll-out globally in October on compatible Samsung TVs, joining the Netflix 4K streaming service which launched back in March.
We already know that Samsung has the connections with the studios, having announced the UHD Video Pack - a 500 gigabyte hard drive pre-loaded with 40 4K films - earlier in the year.
Furthermore, Samsung will be producing more of its own Ultra HD content, promising ten live UHD streams of the Vienna State Opera over the coming months, which will be broadcast live around the world.
More after the break
While the number of 4K TVs on the market is increasing - and total global shipments reached 1.6 million in 2013 - the amount of content available to watch remains a serious hurdle. Netflix 4K is available on selected TVs, though the amount of content remains limited, while despite experiments such as the BBC's 4K World Cup broadcast trials, there are no firm plans for 4K broadcasts any time soon.
MORE: Samsung 2014 TVs line-up