The move is primarily for service providers outside the US, with the company citing demand for a simpler means of catering for the "increasing consumer interest in internet-delivered entertainment".
With the Roku Powered initiative, Roku's streaming tech can be customised and integrated with pay-TV services for better user experience.
Roku Powered allows access to "low-cost hardware, fast software, a simple and intuitive user interface and a broad selection of streaming content", as well as software upgrades.
It follows a successful partnership between Roku and BSkyB, which led to the development and launch of the Now TV Box in July 2013 – the first time Roku had licensed its online video streaming platform.
MORE: Now TV Box review
More after the break
Roku general manager of content and services, Steve Shannon, said: "Our world-class software, cost-effective hardware design, and broad content selection make Roku the ideal strategic partner for pay-TV providers."