Roku has underlined its global expansion plans with the news that it is to licence the technology behind its video streaming platform to help pay-TV providers deliver "customised entertainment" online.

The move is primarily for service providers outside the US, with the company citing demand for a simpler means of catering for the "increasing consumer interest in internet-delivered entertainment".

Online streaming services revolutionised the way we watch TV, from Netflix or Amazon streaming 4K content to Google's (and indeed Roku's) dongles for use with HD sets.

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With the Roku Powered initiative, Roku's streaming tech can be customised and integrated with pay-TV services for better user experience.

Roku Powered allows access to "low-cost hardware, fast software, a simple and intuitive user interface and a broad selection of streaming content", as well as software upgrades.

It follows a successful partnership between Roku and BSkyB, which led to the development and launch of the Now TV Box in July 2013 – the first time Roku had licensed its online video streaming platform.

MORE: Now TV Box review

More after the break

Roku general manager of content and services, Steve Shannon, said: "Our world-class software, cost-effective hardware design, and broad content selection make Roku the ideal strategic partner for pay-TV providers."


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