The PSP Go has been on shelves less than a week but already Sony's newest assault on the portable market looks to be on shaky ground.
Amazon, Game, HMV and Play have all dropped the price of the device from £224.99 to £199.99. Games consoles tend to be fairly tightly priced, especially at launch, so a drop in price so quickly raises eyebrows.
The price on launch of the handheld multimedia machine was greeted with surprise by many gamers, so a future price cut was on the cards but it's happened quicker than we thought.
Retailers worrying about sales or merely looking to reel in punters in the run-up to Christmas? We shall see.