We've finally made it to the Excel Exhibition Centre in London's Docklands, where the doors have opened for the 2008 CEDIA Expo. That's the Custom Electronic Design and Installation Association, since you ask.
The exhibition is a showcase for all the latest hi-fi, home cinema and in-car technology, and they'll even kit out your multi-million pound yacht with plasmas and surround sound if you ask nicely.
Pictured is a Cadillac Esplanade, the chosen bling mobile of rappers and Mr David Beckham, kitted out with the ultimate in-car entertainment system by Prestige Audio.
We'll be posting regular news stories throughout the day, so keep logged on to whathifi.com to get all the latest home entertainment technology news.
Exhibitors include Arcam, Armour Home Electronics, Lutron, JVC, KEF, Loewe, Naim, SIM2 and Sonos.