Men! Do you find yourself distracted from the picture quality of TVs in shops, and concentrating instead on the aesthetics of the cabinetry?
You can blame it on the likes of Laurence Llewellyn-Bowen (seen left in the daftest picture we could find), according to a survey commissioned by TV manufacturer LG Electronics.
It seems men are twice as interested as women in the way their TV looks, and apparently it's all down to TV shows like Changing Rooms and 60 Minute Makeover.
Published to coincide with the launch of a new designer range of TVs from LGE - now there's a surprise! - the survey says that two thirds of those questioned said that the design of the TV they buy is "is key to the flow within their homes."
Yes, just the kind of thing we always find ourselves saying.
Other key results?
- 59 per cent of Brits feel the design of a TV is 'important'
- 55 per cent of Londoners are most likely to put 'aesthetic design' on their requirements list when buying a new TV
- Size is more important to men, with 78 per cent of males putting screen size as a defining factor when buying a flat-panel TV, compared to 71 per cent of women
- 78 per cent of 18 - 24 year olds feel that screen size matters
So now you know. Or indeed now you know what you already knew.