Dixons.co.uk is urging manufacturers and film studios to bring a swift end to the battle between Blu-ray and HD DVD.

deVere Forster, director of e-commerce at Dixons.co.uk, says: "Customers are confused about the benefits of one format over another and which films they will be able to view as the different studios decide to go exclusively with one format or another.

"They want to know which way the market is going to go so that they do not waste their money by investing in the wrong market. For the sake of our customers, we hope the decision will come soon."

Dixons.co.uk asked its customers in an online poll which format they preferred: 53 percent said Blu-ray, 47 percent said HD DVD.

"The results, far from being decisive, show that it is all still to play out there," says Forster. "While the big boys are fighting it out for supremacy, our customers are very much straight down the middle, and whichever way it goes, half of them will be disappointed."

More after the break

  • In a separate development, Currys, Dixons and PC World have announced they will stop stocking analogue televisions, and will instead promote integrated sets with built-in digital Freeview tuners.

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