Let's hope the new, 16GB version of Cowon's D2 MP3 player can have a similar effect.
It features a 2.5in QVGQ touchscreen and is compatible with MP3, OGG, WMA, ASF, FLAC and WAV audio files, not to mention MPEG-4 video files.
There's a built-in FM tuner, TV output and line input for voice recording.
And, with a claimed 52hours battery life it contains almost as much juice as a Del Monte fruit factory.
As well as the 16GB version (£160), the D2 is also available in 4GB (£100) and 8GB capacities, but the integrated SDHC memory card slot means you can potentially expand this to 32GB.
Visit www.advancedmp3players.co.uk for more information.