Channel 4 is set to become the first terrestrial broadcaster to offer a high-definition simulcast of its main channel on Sky HD.
From December, Channel 4 HD will be available free to Sky HD subscribers, promising a wide range of programming in high-def, including many US imports that have long been available in HD Stateside, from My Name is Earl to Smallville, Desperate Housewives to Ugly Betty.
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Rod Henwood, New Media Director, Channel 4, says: "Channel 4’s aim is to offer our viewers maximum flexibility in accessing our high quality programmes and content at a time and in the format of their choosing. HD is a fast growing consumer technology and we believe our viewers will welcome the opportunity to watch their favourite Channel 4 shows in high definition.”
With the addition of Channel 4 HD, the Sky HD line-up will feature 12 HD channels, including Sky Sports, Sky Movies, Sky One and Sky Arts, BBC HD, National Geographic, History Channel and the Discovery Channel.