It's been an ongoing rumour in the tech and gaming industries for some time now but it looks more certain than ever that Microsoft's Xbox 360 console won't ever support Blu-ray.
As Sony's PS3 steps up its compatibility with the format, bringing 3D Blu-ray playback to the machine, Microsoft's Xbox and Entertainment Director, Stephen McGill, has seemingly confirmed the Xbox won't adopt Blu-ray.
Speaking to the Xbox 360 Achievements website, he was asked if Xbox should adopt Blu-ray: "I think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format.
"People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?" he said.
There have been rumours about external Blu-ray drives for the Xbox 360 for some time but it looks more certain than ever that the console's adoption of HD will be solely via downloadable content.
More after the break