Growth of overseas sales spurs fresh launches of specialist stores for British hi-fi specialist, Meridian Audio

Following the successful launch of bespoke Meridian Audio boutiques worldwide, the British company is to expend the chain even further in 2011 - including launching a new flagship UK store.

As we reported here, Meridian launched its first, Concept store in Bangkok late last year. This was followed in 2010 by boutiques in upmarket locations in Chile, Mexico, Kuwait, Taiwan, India (Delhi and Bangalore) and, most recently, Russia.

A second Russian store - in Moscow - will open next Spring, along with new shops in Singapore, China and here in the UK.

Global and UK success

Meridian Audio sells 85 percent of its products outside the UK, and both domestic (up 17 percent) and overseas sales (up 13 percent) are faring well.

More after the break

Graeme Taylor, Meridian Audio's chief marketing officer, explains: "While our products are made in Britain with a regional workforce, we take a global view at every level of our business. This philosophy, combined with increasingly weatlh in emerging markets and a growing desire for quality British manufacturerd products, have resulted in demand outstripping supply for our products in 2010".

"For instance, our latest CD player - the 808.3 Signature Reference model - currently has a six-week waiting list, ": he continues.

What's in store

Each of the Meridian Boutique follows the same format, complete with dedicated in-store 'zones.

These include the Gallery (pictured above), which showcases compact products such as the M80 audio system; a Concierge Reception lounge where customers can discuss system and installation needs; the Meridian Experience for technical demos of the company's home cinema products; the Crown Jewels - displaying ground-breaking Meridian products; and the Orangery - a further, flexible demo room.

When we know more about the UK store, we'll be back with further news.

 

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