LG wants to be the dominant force in OLED technology, according to executive vice president Brian Kwon who has outlined the company's ambitions.

Kwon says that LG wants to sell five times more OLED TVs in the second half of 2015, with a goal of shifting one every minute. He cited four ways in which the LG could achieve this: expanding its OLED TV lineup; improving marketing campaigns to raise awareness; strengthening its smart TV platform; and enhancing profitability in the audio video product segment.

LG unveiled new 4K OLED TVs at IFA 2015 to join the current lineup. The new screens come in both flat and curved versions, support Ultra HD and are HDR-enabled. HDR (high dynamic range) was a buzzword at IFA last week, with many TV manufacturers citing it as the next big thing in TV technology.

The company made a strong pitch for OLED at its press conference, saying that LCD screens are old news and that OLEDs are the future. It went on to say that HDR goes hand-in-hand with OLED's inherent strength in picture contrast and dynamism.

Until this year’s IFA, LG was the only manufacturer spearheading OLED TV production, but Panasonic has since come out with a set of its own. While it’s a tentative step from the Japanese manufacturer, LG appears to be charging ahead.

MORE: Panasonic 4K OLED hands-on review

More after the break

MORE: 2015 TV tech - 4K, HDR, Quantum Dot and Dolby Vision explained

Comments

rocketrazor's picture

"Kwon says that LG wants to

"Kwon says that LG wants to sell five times more OLED TVs in the second half of 2015, with a goal of shifting one every minute. He cited four ways in which the LG could achieve this: expanding its OLED TV lineup; improving marketing campaigns to raise awareness; strengthening its smart TV platform; and enhancing profitability in the audio video product segment."

I have a 5th way, reduce prices!!!!!!! I would get a 4K OLED HDR LG Tv if they didn't cost so much! Now they have flat panels it's a step forward but they ares till to expensive.  Save the marketing money and don't waste it on the smart platform, just concenrate on getting the prices down.  Then they will sell more!

Xion's picture

HDR support for current OLED

Hmmm the 65EC970V seems like a pretty damn good TV but I wonder if it will ever get HDR support..

Readingfan's picture

They could sell a lot more if they made more home friendly sizes

Why have all the new TV got to be huge, a lot of people only want 32-42 inch and cannot accommodate behemoth TVs but do want the better quality and HDR features 

peymansaberi's picture

OLED LG

I am a fan of LG's products and all new products from LG to review and, if necessary, buy I
One of the best products on the market is not competitive.

I certainly bought OLED 4K LG will 55EG960.