LG 55in OLED TV to go on sale later this year for €9000

Not to be outdown by arch-rival Samsung, which has already announced its OLED TV plans, LG has revealed in Monaco that it plans to bring the "most advanced commercial OLED TV" to market in the second half of this year for €9000 (£7200).

First unveiled at CES in Las Vegas last January, the LG 55EM960 will be just 4mm thick and weigh 10kg. It uses both LG's 4-Color Pixels – adding white to the usual array of red, green and blue – and the company's Color Refiner, which is said to improve colour rendition when the set is viewed off-axis.

"In the history of television, there have been very few innovations as impactful as the coming of OLED TV," says havis Kwon, president and CEO of LG's Home Entertainment Company. "This year we plan to make OLED synonymous with LG."

Unlike LCD or LED displays which require backlights, OLED TVs generate their own light, eliminating the need for backlighting all together.

By using carbon fibre reinforced plastics (CFRP) for the exterior, LG's engineers have been able to create a product with a thickness of only 4mm and weighing a mere 10Kg.

In addition, LG's 55in OLED TV incorporates the company's Cinema 3D technology with Smart TV functionality to create what LG describes as "the ultimate display OLED TV".

Rival Samsung says it will launch its 55in OLED TV in South Korea during the second half of this year too, at a price of $9600.

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.