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Avatar team to film South Korean performers, as Samsung ups its 3D TV sales targets to more than 2.5m

As part of his visit to Seoul last week, when he gave his views on 3D content creation for movies and TV, Avatar director James Cameron has been signed up by Samsung to create 3D content to promote the company's TVs.

The deal involves Cameron, Samsung visual display division president Yoon Boo-keun and Lee Soo Man, of Korean management company SM Entertainment. It will involve Cameron's Avatar production team filming SM Entertainment artists in 3D to promote Samsung's 3D TVs.

Yoon stressed the need for more content for 3D TVs, and revealed that the company has maintained a close co-operation with the Avatar team since last year.

It was also announced that Samsung has increased its sales targets for 3D TVs based on initial consumer enthusiasm, and now expects to sell more than 2.5m sets this year, rather than the 2m it originally planned.

“A total of 270,000 units of 3-D TVs have been sold worldwide since we rolled out the product at the end of March, and the number is likely to reach 600,000 in the first half of this year,” he said.

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“We have already received an order of about one million units of the high-tech TV, though we struggle to meet soaring demand due to lack of panels for 3D TVs,” he added. “Total sales volume this year is expected to exceed 2 million units."

Commenting that the company had sold 2.6m LED-lit TVs in the first year of their availability, Yoon said that "The sales of 3D TVs will surpass that". He concluded by saying that Samsung is committed to shaping and leading the 3D TV market.

Speaking in Korea, Cameron told reporters that he expected the adoption of 3D in the home to be faster than it will be in the cinema, where he predicts 20% of movies will be 3D within three years, and 50% by 2018.

He also claimed that within five years it will be possible to watch 3D TV at home without the need for special glasses.Follow whathifi.com on Twitter