ITV Player
Investment in ITV.com will lead to users having to pay for some content on website and Project Canvas video-on-demand service

Following the news yesterday that ITV intends to put some of its high-definition channels on Sky, the broadcaster has also revealed plans to charge for some content on Project Canvas – the controversial venture to bring video-on-demand services to Freesat and Freeview  – and to introduce an online micropayment system for ITV.com.

Speaking to MediaGuardian, ITV's chief executive Adam Crozier said the broadcaster "was not punching its weight online".

"ITV.com lags behind competitors in audience, functionality and revenue terms," he said. "We need to invest online – our site isn't as good as some of our competitors. We need to start to find a way to develop pay online and launch micropayments."

He added that ITV.com needs to be overhauled before the launch of Project Canvas, due next year, because ITV's own website "will become much more of a destination" from that point.

It  is understood that ITV plans to launch a mix of paid for and free content on Project Canvas.

More after the break

Yesterday Virgin Media filed a complaint against Project Canvas with Ofcom.

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