Love 'em or hate 'em, there's no denying that Apple products have made a habit of successfully combining style and substance. And that's part of the reason that the best iPhone and iPad deals don't come around too often.
We'll be keeping an eye out for any discounts and using this page to round-up the best iPhone deals we can find on contract and SIM-free phones, as well as the best iPad and Apple TV deals on offer. Without further ado...
Best iPad deals
iPad Air 2 - Gold, 16GB, wi-fi
Tested at £400 / Best price £300
The iPad Air 2 was our 2015 tablet Product of the Year , thanks to it gorgeous screen and impressive performance.
iPad Air 2 - Space Grey, 64GB, wi-fi
iPad Air - Space Grey, 16GB, wi-fi
Original price £319 / Best price £279
It may have been replaced by a second generation model but the iPad Air is still a very accomplished tablet. You still get a super-sharp screen and impeccable Apple design.
iPad mini 4 - Space Grey, 16GB, wi-fi
Tested at £319 / Best price £269
Not only the best iPad mini ever, but also the best small tablet currently on the market.
iPad mini 4 - Space Grey, 64GB, wi-fi
Tested at £679 / Best price £550
The biggest and best iPad yet. Movies and TV shows are given more space to shine and the speakers have had a boost to improve things on the audio front.
More after the break
Best iPhone deals
Apple iPhone 6s 16GB
Best iPhone 6s deal - £60 upfront cost, 5GB data, unltd mins & texts, £33.50/month on EE.
The iPhone 6s managed to retain the smartphone Product of the Year title for Apple. The Retina display is as good as ever, it provides good sound quality and it's hard to argue with the iOS experience.
Apple iPhone 6 16GB
Best iPhone 6 deal - £150 upfront cost, 2GB data, unltd mins & texts, £26/month on EE. (Carphone Warehouse web exclusive deal)
The iPhone 6 may not offer all the very latest phone features, but if you've yet to join to Apple ecosystem or simply want a good smartphone without worrying about the newest tech, then the 6 remains a great handset.
Apple iPhone 6s Plus 16GB
Best iPhone 6s Plus deal - £99 upfront cost, 30GB data, unltd mins & texts, £56/month on Three
One of the best big-screen smartphones currently available, with an easy-to-use interface, stunning screen and impressive camera.
Best Apple TV deals
Apple TV (2014)
Tested at £80 / Best price £59
There may now be a 2015 Apple TV, but in some ways this previous generation box is the better model. You're limited to Apple's ecosystem and apps, but with 1080p picture quality and 5.1 Dolby surround sound it remains an accomplished streamer.