Love 'em or hate 'em, there's no denying that Apple products have made a habit of successfully combining style and substance. And that's part of the reason that the best iPhone and iPad deals don't come around too often.
We'll be keeping an eye out for any discounts and using this page to round-up the best iPhone deals we can find on contract and SIM-free phones, as well as the best iPad and Apple TV deals on offer. Without further ado...
Best iPhone deals
Apple iPhone 7 32GB
The iPhone 7 offers familiar tweaks to the camera, processor and battery life, but for the first time there's no 3.5mm headphone jack.
MORE: Apple iPhone 7 review
Apple iPhone 7 Plus 32GB
iPhone 7 Plus adds a 12-megapixel telephoto camera, allowing you to use both cameras to capture images. Both phones have 7-megapixel FaceTime HD cameras.
Apple iPhone SE 16GB
The SE is a good value powerful phone for those who need a small screen, but its pricier sibling does better with audio and video.
Apple iPhone 6s 16GB
The iPhone 6s managed to retain the smartphone Product of the Year title for Apple. The Retina display is as good as ever, it provides good sound quality and it's hard to argue with the iOS experience.
More after the break
Best iPad deals
iPad Pro - Rose Gold, 32GB, wi-fi
Tested at £679 / Best price £452 at Amazon
The biggest and best iPad yet. Movies and TV shows are given more space to shine and the speakers have had a boost to improve things on the audio front.
iPad Air 2 - Space Grey or Silver, 16GB, wi-fi
Tested at £400 / Best price £279.99 at eBay
The iPad Air 2 was our 2015 tablet Product of the Year , thanks to it gorgeous screen and impressive performance.
iPad Air - Silver, 16GB, wi-fi
Original price £319 / Best price £179.99 at eBay
It may have been replaced by a second generation model but the iPad Air is still a very accomplished tablet. You still get a super-sharp screen and impeccable Apple design.
iPad mini 4 - Space Grey, 16GB, wi-fi
Tested at £319 / Best price £307.87 at BT Shop
Not only the best iPad mini ever, but also the best small tablet currently on the market.
Best Apple TV deals
Apple TV (2014)
Tested at £80 / Best price £56.97
There may now be a 2015 Apple TV, but in some ways this previous generation box is the better model. You're limited to Apple's ecosystem and apps, but with 1080p picture quality and 5.1 Dolby surround sound it remains an accomplished streamer.