AVF's 'eco range' aims to make it nice and easy to choose the right flat panel TV mount for your needs. Some thirteen flat panel mounts, plus accessories such as cable management kit, make-up the new range.
Not only should the products themselves impress you, but AVF is hoping the green way in which they are manufactured will tick your boxes, too.
An efficient manufacturing process uses common parts across the range, so using less raw materials.
The packaging has also been given plenty of thought, smaller packaging sizes coupled with 'environmentally sensitive packaging' has AVF claiming a 50% lower CO2 emission.
David Gallimore, chief executive at AVF said: "AVF were awarded carbon neutral status earlier this year and our innovations team have made a concerted effort to minimise the impact the new range has on the environment."
More after the break
The eco range is due for a full launch at IFA in Berlin later this month, so we'll bring you the full lowdown then.