Apparently the the average person in the UK listens to more than 13 years' worth of music before they die.
That's according to headphone maker Audio-Technica, which commissioned the research.
The company is celebrating its 50th Anniversary this year, and as part of the event is running a competition to find its 'Music Reviewer of the Year' for 2012.
The music-led competition is being run across several social media platforms and simply asks entrants to share an interesting picture of a gig they have attended and write an entertaining review, be it positive, negative or neutral.
The winner will be revealed later in the year and will receive tickets to the Reading Festival plus an Audio-Technica goody bag.
More after the break
For further details on how to enter, vist the Audio-Technica Facebook page.