Radio ad claiming DAB doesn't suffer from signal interference is banned as misleading by Advertising Standards Authority

The controversy over digital radio rumbles on. After the Lords communications committee called for an analogue radio scrappage scheme, now comes news that the Advertising Standards Authority (ASA) has banned an ad claiming that digital radio doesn't suffer from signal interruptions, unlike analogue sets.

The radio campaign, by the Digital Radio Development Bureau, had a voiceover that was intermittently interrupted with interference. The voiceover said that interference was an issue when listening to "conventional analogue" radio.

"But with a DAB radio you can enjoy crisp, clear digital sound," said the ad.

The ASA received a complaint that the ad was misleading because if the digital radio signal was poor, then the broadcast would also be interrupted on DAB.

Owners of DAB radios will be familiar with the "squelching" sound that occurs on digital broadcasts when the signal drops out. It can be particularly prevalent in cars when on the move, and we frequently experience DAB signal drop-out in south-west London where our offices are based.

More after the break

The ASA said it banned the ad because it was not true that listeners might never experience any interruption to a DAB signal. 

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