Apple iPad and iPhone sales up – but profits down

24 Apr 2013

Apple ipad Mini

Apple has announced its Q2 2013 financial results, beating expectations on iPad and iPhone sales for the quarter but posting the first drop in profits in a decade.

Apple sold 37.4m iPhones  and 19.5m iPads in Q2 2013, up 6.55% and 65.25% respectively year-on-year. Last year's Q2 figures saw 35.1m iPhone sales and 11.8m iPad sales.

But net profits were a measly $9.5 billion this quarter, down on the $11.6 billion posted in Q2 2012, down in part to the lower margins of the iPad mini.

 

sales of 5.6 million are down 27 percent compared to the year-ago quarter and 56 percent compared to the previous quarter. iPod revenues are also down, 20 percent and 55 percent respectively.

Apple iPod sales meanwhile continue to fall, down to just 5.6 million in Q2 2013. This means sales are down 27 percent compared to Q2 2012, while iPod revenues are down 20 percent on Q2 2012.

Apple has still sold more iPods (375 million) than iPhones (356 million), though the iPhone has sold roughly twice as fast as the iPod – and should overtake the iPod in cumulative sales over the next month or so.

In an earnings call, Tim Cook, Apple CEO, also hinted the next product launch wouldn't be until Autumn, saying: "We've got some really great stuff coming in the fall and across 2014."

iPhone sales

An iPhone 5S or iPhone 6 looks increasingly likely to follow the iPhone 5 and iPhone 4S, which were both first announed in the month of September. While the Apple TV remains an outside bet.

On this quarter's results, Cook said: “We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad. 

"Our teams are hard at work on some amazing new hardware, software, and services and we are very excited about the products in our pipeline.”

Apple has also today announced its WWDC developer conference will take place from June 10th to June 14th, traditionally the place for new iOS software announcements and sometimes hardware (last year there were new iPods).

MORE: LG says now is not the time for the Apple iTV

Written by Joe Cox

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Comments

Well, shucks they can afford it!