Apple goes slim with new iPod nano and trimmed iPod Touch
To read how the event unfolded in real time, head over to our blog channel here or read on to see the first pictures and get the full story.
First came a price cut for the iPod Classic. It's now just £179 for the one-size-fits-all 120GB model.
Then came the all new iPod nano. Gone is the squashed look of the last generation, and we're back to a slender, slimline machine.
The new nano has an oval-shaped body, longer screen and fresh nano-chromatic colours. The 8GB model will sell for £109, the 16GB for £149.
iTunes has undergone a predictable makeover, with iTunes 8 now offering HD TV shows for download, while also adding a new 'Genius' playlist function, which suggests tracks from your library and from the iTunes Store based on what you're listening to.
The iPod Touch also got a makeover, rebranded as 'the funnest iPod ever', with an emphasis put on games from the 'Apps Store', as well as a slim new profile. Taking on the Nintendo DS, perhaps.
It will be available in 8, 16 and 32GB incarnations, for £169, £219 and £279 respectively.
As ever, we will be aiming to get hold of the new iPods for review as soon as possible, so keep your eyes peeled on whathifi.com.