Apple axes UK iTunes download price cut
A few months ago we reported on plans by Apple to cut the price of iTunes downloads in the UK to bring them into line with the rest of Europe.
At the time it was expected the 79p cost of a track download would be reduced to 74p, the equivalent of 0.99 euros, following an investigation into iTunes pricing by the European Union.
But the increasing strength of the euro against the pound means that at today's exchange rate 0.99 Euros equals 79p, so no price cut is necessary.
On January 9 Apple said: "Within six months Apple will lower the prices it charges for music on its UK iTune store to match the already standardised priicing on iTunes across Europe."
However, the change in the exchange rate has wiped out any price difference between the UK and the rest of Europe.
"The announcement was that we would match the UK price to that of other, lower-priced European countries," says Apple. "This is no longer necessary as exchange rates have effectively done it for us."
iTunes customers in Europe still pay much more than those in the US, where each song costs $0.99 (49p or 0.62 euros).
Comments
Yeah, it's rip-off Apple for sure. They charge 79p for a low-fi download! And want to charge 99p for a high quality one. Woolies will do you a high quality WMA for anything between 50 - 79p.
Hi,
So if the exchange rate moves the other way, iTunes will then lower the price of UK downloads?
Don't hold your breath...
Cheers,
Cofnchtr.