JAPAN: Panasonic, Sharp and Sony back in the black in the last quarter of 2009
And it's not alone: Sharp and Sony also posted profits for the last quarter, along with Korean rival Samsung. In Sony's case its Y146.1bn (£1bn) operating profit was its first for five quarters, on sales up 4% to Y2.24tn (almost £16bn), while Sharp – Japan's largest LCD TV makers – was up to Y9.1bn (£65m), compared with a Y65.8bn (£470m) loss last year.
Cost-cutting and consumer incentives
Major factors in this turnaround seem to have been extensive cost-cutting across the companies' operations, and a Japanese government incentive scheme to encourage domestic consumers to switch to more energy-efficient electrical and electronic goods, thus stimulating demand.
That certainly seems to have worked: Panasonic's total sales are still in the Japanese domestic market, and it sold 50% more TVs there. However, emerging markets such as Latin America and China look promising, with Panasonic's TV sales in those regions up 70% and 90% respectively.
Overall Panasonic TV sales were up 48%, while costs in the division were cut by 30%.
Sony's TV division turned its first profit in eight quarters, though sales were only up a disappointing 8%. However, price-falls in the LCD TV sector weren't quite as bad as expected, costs were reduced and outsourcing some TV panel supply and assembly seems to have helped, too.
However, these gains don't mean the big Japanese companies are out of the woods just yet: Panasonic still expects to lose Y140bn (£1bn) in the current financial year.
And while Sony has revised its estimates upward, it still expects to post a Y70bn (£500m) net loss. Last year it lost Y95bn (£677m).
Follow whathifi.com on Twitter
Comments
Login or register to post comments