Even with an impressive 160GB PVR built-in, the JVC still manages to hit that golden sub-£500 price point.
Unlike the feeling you get from some TVs at this level, it's obvious from the moment you turn the JVC on that the company has really made an effort. The menus are bold, clear and sharp, and following them through set-up is exceptionally easy.
Calibration is straightforward, but this TV does ask you to make a choice with backlighting. The higher the backlight is set, the punchier the picture will be – but the trade-off is paler blacks and less depth of colour.
Turn the backlight down, on the other hand, and the picture is less punchy, but we feel it makes the colour balance a bit more natural.
With Forgetting Sarah Marshall on DVD, using our favoured settings, the JVC offers balanced colours, particularly where skin tones are concerned, but the Hawaiian scenery and bright shirts appear a little more subdued than they might.
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Still, detail levels throughout are admirably high, and the upscaled image is clean and stable. The JVC is also an accomplished performer with motion, keeping any ghosting to an absolute minimum.
Solid with Blu-ray and FreeviewThe 'DE9 won't handle a 1080p signal, but it's still a decent Blu-ray performer. Outside scenes lack some vibrancy, but the overall picture is detailed, clean and natural, and insight into blacks is fairly impressive, though not hugely deep.
Freeview performance is perhaps the most important aspect of a TV this size, and the JVC once again proves itself to be solid.
From BBC1 to Dave, the 'DE9 produces a clean, sharp and natural picture. Operating the EPG and scheduling recordings is simplicity itself, and recorded programmes are faithful to the original broadcast.
Sound is typical flatscreen fare; a bit brittle at the top and lacking at the bottom, but it's certainly acceptable.
If you're in the market for a Freeview PVR, the JVC could be the set to get.