Without wanting to get into the theory of blind and double blind testing and the theory of factorial experimental design let me just say this.
The best way to do any experiment is to vary one thing at a time. That way if there is an observable difference then it is likely - not certian but highly probable to be down to the thing that changed. So a cable would best be tested by just swaping the cable. Two TV's side by side connected to 2 DVD players but using different cables playing the same DVD is a poor test as there are too many of what are called external variables.
Re blind testing - it's widely accepted by the scientific community as being the most effective way to test something where the results may be subjective or partly subjective. That's why it's used in drug testing where the control group will be given the placebo but they won't know it's the placebo. That way when 30% of them tell you they feel better you know it's nothing to do with the drug. This is all to do with people wanting to believe something. It's due to the way our brains are wired up not much to be done about it really but it does help if the subjective can be eliminated.
But as I said if you feel that you can see a difference between one cable and another and one gives you a better picture then that's great. If you want to come on here and say that QED cables are brighter than IXOS cables then you are entitled to your opinion and I would defend to the death your absolute right to give voice to it.
NAD 515BEE, NAD C325BEE, KEF IQ5SE's, Silver anniversary XT, Chord Crimson interconnects.
Panasonic TX32-LZD80 and DMR-EX77EB