Please, i need expert advice on what LCD TV to go for...

Guys,

i would very much appreciate any advice (justified) for an LCD tv 32'' that i want to buy. But first let me give you the facts.

My viewing distance (for my beloved sofa! lol) is 2.5 - 3 meters (8 -10 feet approx.). I intend to go for a good LCD TV. I also own a projector that i watch movies, so i need the TV 70% for "normal" TV broadcasts viewing, and probably some dvd's (30% of the time) , because when i am alone, i dont turn the projector on just to watch a DVD. 

I am lost in the forums, firstly reading about 100Hz LCD TVs (which i concluded that they do not worth the extra cash). Then i found the only 32'' FULL HD from Sharp but read in many forums that sitting that far away as i am, the benefits from full hd on a 32 inch TV, are close to none (when the distance is larger than 3 feet). I am confused, and i need experts help.

I am between  the sharp aquos LC-32X20E and philips 32PFL7762D/12, or may be even their ambilight model, the Philips Cineos 32PFL9632 LCD TV 32'' Pixel Plus. My problem wether all these higly priced models will actually give me any benefit, or wether should i go for a cheaper bravia, for example. I dont mind spending a few extra money, but i want the difference to be noticable if i am to spend that extra cash, or i might as well go for a cheaper 32  LCD TV. What is your opinion? which other LCD's are the best and you think i should be better with?

Please advice....