Panasonic and Sony join up to develop OLED TVs
Audio Editor, Gramophone
A classic case of 'my enemy's enemy is my friend'....
Could be a smart move - hope it produces some interesting results
Group Marketing & PR Manager - Computers Unlimited;
Former Group Editor of What Hi-Fi? Sound and Vision and Whathifi.com
Very interesting news!! My main worry is that they're investing only 10% of what Samsung is investing. Could work both ways: either Samsung TVs will sell more due to superior technology as a result of more research, or that Samsung may struggle to recover costs while competing with the Japanese.
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Sounds like a very wise move considering the state they are in.
“Out beyond ideas of wrong and right, there is a field.
I'll meet you there."
However, don't forget that Sony already have a lead in the technology. They only true grade 1 HD monitoring for Post Production and Film work are now Sony OLEDs (unless you have silly money and can afford the monitor Dolby were demoing a while back). The whole range of broadcast OLEDs are absolutely stunning and are more than a match for the previous benchmark which were Sony's HD CRTs. The only drawbacks are that they are only available in 25 and 32" and that they cost from £5K to £30K ! However hopefully the picture quality and the technology will filter down to their consumer screens, but not the prices !
Obviously this is linked to the drop in demand, which WHF? also reports.
But did they all not see this coming? Widescreen, digital TV, HD-TV, and now of course 3D-TV all sparked a resurgence of interest in buying into new visual technology. But the bubble's burst: most people who've bought into these technologies will probably now just keep their set til it dies. I'm a perfect example: I have a 40" Samsung which is 'HD ready", it was the first digital TV I ever bought, having previously used a 28" Philips NICAM for almost 15 years, and tbh I can't think of any reason why I won't keep my current TV 'til it dies.
It must be nearly impossible trying to invent the next big thing which will make even compulsive upgraders go out and buy another telly. There doesn't seem much left to invent other than to keep promising better and better picture quality and continually-improved integration with online streaming services. But most people are even quite blase about those things.
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