Why aren't there protests?
After the Grand Prix yesterday, my wife was watching a programme on one of the many ITV type channels and there were adverts every 10 minutes or less! (I could have sworn they used to be every 20 - 30 minutes or 15 minutes if in the middle of a 30 minute programme.)
They mostly comprised of loan sharks and people wanting old mobile phones for money, dodgy looking Bingo scams and loads of car insurance insurance ads that actually shout (screamed in one case) at the viewer!
What kind of person would respond positively (ie by buying a product or service) to someone shouting aggressively at them in their living room?
What happened to all the ordinary adverts for butter or after-shave lotion or OXO or porridge or even meercats? Is everyone so poor nowadays that it's ok to just shout abusively at them?
I sort of assumed that adverts would evolve over time and become more sophisticated - to adapt to more media savvy viewers - over the passage off time.
It seems to have gone into reverse if anything. Advertising companies are very clever (and know what they are doing) so I can only assume that British commercial TV audiences are getting less savvy and more susceptible to a style of advert that only has to scream "BUY OUR STUFF!" (in a threatening manner) for them to respond in enough numbers to make the advert worthwhile.
There also seems to be a breed of ad woman who swans around preening and primping themselves ALL DAY with various beauty products and posing in open, full-length, 1st floor windows of ancient, sparsely furnished, sun drenched Italian houses with their bowls of breakfast cereals (or holding a cat) and don't seem to need to work. (Maybe they had a lot of old phones to sell or, maybe, they are the ones lending out money at 25,000 percent APR.)
Surely, in the 21st century, it is no longer 'aspirational' for women to be sitting around perpetually grooming themselves (or feeding a cat) and eating cereal all day in between swoooshing their freshly dyed hair and comparing teeth with the equally spoilt, lazy, preening woman next door?
We appear to be having another dose of the ads tonight, because of a new series of 'Doc Martin' starting on ITV. (Wife is a fan and saw the trailer yesterday.) I hope they are fewer and better than yesterday's examples.
If this continues, I may be getting that PVR sooner, rather than later, so I can pause/skip ads. (I think*.)
I wouldn't want to ruin my wife's viewing. She - unlike preening, hair flicking, teeth flashing, cat feeding, cereal eating, sun-dried, ad woman (GET A JOB!!) - works hard and deserves rant free relaxation. So I am ranting here instead.
*Can this be done?