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Web retailers breaking the 'no online sales' policy of manufacturers

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Dazmb's picture
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I've just noticed that Denon appear not to allow online sales of it's high-end gear. Fair enough. Most retailers I've found on Google's 'Froogle' service selling the new 1800BD seem to be abiding by it. But i've found one that doesn't appear to be (without signing up to their shop I can't say 100% - but at the very least there is no mention of a ban on online sales and you can add the item to your shopping cart..)

Does anyone in the industry police this sort of thing?

Clare Newsome's picture
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Re: Web retailers breaking the 'no online sales' policy of manuf

Oddly enough, I was talking to Denon about this only earlier this week - they keep a look out themselves. Their current policy is that 'plug-and-play' products - eg the D-M37DAB microsystem, their headphones, docks and soundbars - can be sold online, but that products that benefit from support/demo facilities etc should be sold in store by specialist dealers.

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a.g.'s picture
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Re: Web retailers breaking the 'no online sales' policy of manuf

Why do manufacturers do this?

matthewpiano's picture
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Re: Web retailers breaking the 'no online sales' policy of manuf

Because the better manufacturers know that customers are more likely to be pleased with their products if chosen after a proper demonstration to make sure they fit the bill. It also, quite rightly, provides support to those retailers that invest in the facilities, expert staff and time to provide a higher level of service.

I think Denon's approach strikes a good balance which fits the target markets for its different products well.

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trevor79's picture
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Re: Web retailers breaking the 'no online sales' policy of manuf

I agree

a.g.'s picture
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Re: Web retailers breaking the 'no online sales' policy of manuf

I disagree! That policy only suits the car driving middle classes who regard shopping as a hobby. You never know, if they start getting desperate for sales then they might drop it. Not holding my breath, though.

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Re: Web retailers breaking the 'no online sales' policy of manuf

All car drivers are middle class?

Andrew Everard's picture
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Re: Web retailers breaking the 'no online sales' policy of manuf
northantsbloke34:
All car drivers are middle class?

Too right, citizen - even the ones who drive for their work. Ah - hang on...


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professorhat's picture
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Re: Web retailers breaking the 'no online sales' policy of manuf
a.g.:
That policy only suits the car driving middle classes who regard shopping as a hobby.


Erm - is hi-fi shopping a necessity for you then?! I'd love to live in that world...

matthewpiano's picture
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Re: Web retailers breaking the 'no online sales' policy of manuf
a.g.:
I disagree! That policy only suits the car driving middle classes who regard shopping as a hobby. You never know, if they start getting desperate for sales then they might drop it. Not holding my breath, though.



No. It suits the sensible people who don't want to part with their hard earned cash before hearing the equipment they are buying.
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Re: Web retailers breaking the 'no online sales' policy of manuf

It protects the specialist dealers and stops heavy discounting and price wars. This is exactly the same reason why good bike brands don't allow their bikes to be sold in Halfords...or even Tesco.

ÿ

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Re: Web retailers breaking the 'no online sales' policy of manuf

Aah, so it's in the interest of the MANUFACTURER, then, and not the customer! Who'd have guessed it?

Andrew Everard's picture
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Re: Web retailers breaking the 'no online sales' policy of manuf

And in the interests of those buyers who want a proper demonstration and decent service...

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Re: Web retailers breaking the 'no online sales' policy of manuf
Andrew Everard:
And in the interests of those buyers who want a proper demonstration and decent service...



You can get decent service from an internet retailer.

Kind of defeats the point of reading hi-fi publications and internet forums if you're going to demo everything in a shop.
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Re: Web retailers breaking the 'no online sales' policy of manuf
a.g.:
You can get decent service from an internet retailer.

Kind of defeats the point of reading hi-fi publications and internet forums if you're going to demo everything in a shop.

Surprise 

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Re: Web retailers breaking the 'no online sales' policy of manuf
a.g.:

Andrew Everard:
And in the interests of those buyers who want a proper demonstration and decent service...

Kind of defeats the point of reading hi-fi publications and internet forums if you're going to demo everything in a shop.

Not really..with something as subjective as hi-fi! What sounds good to a reviewer/s or you may not to someone else. demoing saves you making mistakes and buying the wrong kit.
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