Your favourite Steve Jobs' quote?
For me, it's got to be:
"Do you want to spend the rest of your life selling sugared water, or do you want to change the world?", Steve Jobs ot John Sculley, who was working with Pepsi at the time.
"Wait until we're profitable" as Apple corporate philanthropy and charity schemes were closed in the late '90s.
"One more thing..."
Oh, and "Shall I wear the black or the plaid?"
"My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are not done by one person, they are done by a team of people."
an inspirational character and true legend apple will never be the same without him.
At an All things Digital conferance, Steve was asked by Walt Mossberg what it was like being one of the largest Windows software developers due to iTunes. Steve described iTunes on the PC as...
"Its like giving a glass of ice water to someone in hell!"
(For the record I think iTunes on the PC is junk, but its a great line)
The bit I didnt know about untill today however, apparently Bill Gates nearly refused to go on stage with Steve later in the day because of the jibe. When they met backstage, Gates said to Steve “So I guess I’m the representative from Hell.” To which Steve handed him a bottle of water
Apparently tension was broken, and the interveiw went very well.
A referance to IBM “Why join the navy if you can be a pirate?”
Steve Jobs at home in 1982:
“This was a very typical time. I was single. All you needed was a cup of tea, a light, and your stereo, you know, and that’s what I had.” CLIKETY (Is that a Magneplanar in the background?)
He was a true visionary and I hope its okay in the circumstances to cut and paste, but the following extract from a speech he made in 2005 at Stanford where he addresses his mortality is inspiring (excerpt from Observer.com)
"No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."
Here's the full speech: http://www.youtube.com/watch?v=UF8uR6Z6KLc
"Just avoid holding it in that way." Absolute classic!
Something along the lines of "if you look in the mirror in the morning and don't like what you or what you're going to be doing for too many days in a row, do something to change it".
Just saw this quote, never heared it before.
when the Apple design team presented him (Steve) with the first version of the iPod. He looked at it for a while, turned it over and over, weighed it in his hand and then said: "It's too big." The engineers protested that it was a miracle of state-of-the-art miniaturisation – 1,000 songs packed into that tiny space. Jobs walked over to the fish tank in the corner of his office and dropped the prototype into the water. He then pointed to the bubbles that floated from it to the surface and said: "That means there's still some space in it. It's too big."
Steve Jobs, the the end of his Keynote speech at Macworld Conference & Expo in January 2007:
"There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning. And we always will."
Wayne Gretzky is an Ice Hockey player.
Few more quotes:
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
"You have to be run by ideas, not by hierarchy."
"A lot of times, people don't know what they want until you show it to them."
"We built [the Mac] for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build."
Ahh the old Gretzky quote - another of the great mavericks and master of his chosen field.
My fav Jobs quote isn't anywhere near as profound as others given here (I quite like the fish tank one
). Mine is more for the way it was delivered.
Mr Jobs, bedecked in now customary jeans and black T-shirt, stands infront of the masses and states....
"You wanna case.....well OK, we'll give you a case"
Straightforward, to the point (and quite expensive) but delivered by a guy who had 100% recognised the importance of doing it (even though he probably didn't really agree with it).





This one, in interview to Wall Street Journal (re success of Bill Gates & Microsoft) in 1993:
"Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me."
Has an extra poignancy now, obviously....
Group PR Manager - Computers Unlimited;
Former Group Editor of What Hi-Fi? Sound and Vision and Whathifi.com
Twitter: @ClareNewsome