Susan Boyle's PR team...
...are either naive in the extreme or absolute geniuses, having decided to promote her new album on Twitter with the hash-tag #susanalbumparty (ie Susan Album Party) 
. If you can't figure out what's funny, I sure ain't spelling it out for you, or providing any links. Either way (deliberate or accident) I'm sure it's doing wonders for her publicity, just as they intended.
I thought it was a clever use of this marketing strategy...
http://www.businessdictionary.com/definition/back-door-selling.html
I just spent about 40-50 seconds thinking "what is he on about" then the next five minutes recovering from almost choking on piece of apple I was enjoying after my lunch 
I must confess that if it is a concious piece of marketing it is perhaps one of the most brilliant in advertising history
Boo, hiss, it's been retitled - #SusanBoylesAlbumParty - but only because the original was a tautology 
Bah humbug. Spoilsports.
We will never know whether it was a genuine mistake or a stroke of absolute genius.
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Took me a while to realise what they actually meant!
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