Decided to sign up for the free trial as it's available on Roku, and see how it compared to Lovefilm and netflix.
Would love to know how Sky justifies the £15 a month charge (after the 30 day free trial and 3 months @ £8.99).
Despite claims of having more of the latest and biggest movies sooner than the competition the catalogue is appalling.
Lots of clips of bond films and trailers for films that aren't yet available!
Worse still if you do happen to find something worth watching, there's no HD option (on Roku at least) and the SD quality is poor to unwatchable.
Add to that the UI is unpleasant to use, it's limited to two devices per account, and not yet available for Nexus
I really don't think the competition has much to worry about.