If you use the link above you can get the Sony KDL40W4000 for about £764 and the KDL40W4500 for about £769.
Just thought somebody might like to know.
The link to the 40W4500 is actually to the 40W4000. I don't think you can get the 40W4500 that cheap unfortunately.
If you go to the web page in question you will find a list of manufactures at the top left of the page, just pick Sony and it lists all the prices for the TV's.
You will find the prices I have quoted are in there.
Just have a look!
I have just tried it again and the prices are correct. You have to go past the opening page.
When you select the 40W4500, it brings up a list of prices, the best of which is offered by 1staudiovisual. But when you actually "click here to buy" it takes you to the page on their website for the 40W4000, not the 4500. When you search the 1staudiovisual site, the 4500 is still on sale for £899.
I wish you were right though - that's £100 less than I got mine for.
Brought a sony KDL40W4000 with 5 yrs warranty including BDPS350 blu ray sony player all for £849.99 at the sony center 2 weeks ago.
Thought that was a good buy!