I have recently auditioned the new KEF speakers that What Hi-Fi hates (iQ50, iQ70, C3). I wanted to do this as I have enjoyed many KEF speakers over the years and my dream system would have KEF Reference 201/2s in it.
I was shocked at how good these new KEF speakers sound in store compared to the previous Q series, which I (and WHF) thought sounded pretty good also. The new models are stunning and give a vast improvement (taste of the high end) over other speakers at the price. What I think has happened is that since Haymarket moved offices to the new 'palace' in Teddington, the latest listening rooms are so dead acostically that the manufacturers are having to jack up the treble to get a good review. if you don't like an over bright sound or ould like to hear a piano or guitar sound like it does when played live then the current WHF favourites aren't going to do it for you as they will rip your head off with aggressive treble.
As always, the well known rule 'caveat emptor' - 'let the buyer beware' applies here. WHF has a history of completely disagreeing with other Hi-Fi magazines and the consumer can be very confused. The only solution is get a good demo, preferably at home on your own system in your own 'room acoustic' and choose what you think sounds best.