Have your say & ask the experts!

5 star ratings or death by stereo........

94 replies [Last post]
Clare Newsome's picture
Offline
Joined: 4 Jun 2007
Posts: 13941
Re: 5 star ratings or death by stereo........

user="JohnDuncan" wrote:
Turncoat

You say turncoat, I say upgrade - let's call the whole thing off 

__________________

Group Marketing & PR Manager - Computers Unlimited;

Former Group Editor of What Hi-Fi? Sound and Vision and Whathifi.com

Twitter: @ClareNewsome

fatboyslimfast's picture
Offline
Joined: 10 Jan 2008
Posts: 2306
Re: 5 star ratings or death by stereo........

Absolutely. But not turn the whole thing off. Radiuses (radii?) are far too good for that...but then I'm biased!!

__________________

Sources: Technics SL1210Mk2 with Denon DL110/AT-95E, Mac Mini, Virgin V+.

Amplification: Cyrus 2.

Speakers: Mordaunt Short MS20i Pearls with Fisual Super Pearl 2.5mm cable.

Other kit: More than I should have. My loft is creaking.

John Duncan's picture
Offline
Joined: 8 Jan 2008
Posts: 22531
Re: 5 star ratings or death by stereo........

How do you think I got my RPM5 in the first place? "But Clare's got one........."

Actually, waidaminute...............Densen CD Player, you say........(drums fingers on chin)

__________________

Cambridge Audio StreamMagic 6  |  751BD  |  651A  |  Diamond 9.1 | Minx Xi | Sonos Play:3

Moderator. mail: john.duncan.whf at the mail of g dot com

Andrew Everard's picture
Offline
Joined: 30 May 2007
Posts: 29118
Re: 5 star ratings or death by stereo........

user="JohnDuncan" wrote:
Turncoat

No, turntable. 

__________________

Audio Editor, Gramophone

John Duncan's picture
Offline
Joined: 8 Jan 2008
Posts: 22531
Re: 5 star ratings or death by stereo........

user="Andrew Everard" wrote:

user="JohnDuncan" wrote:
Turncoat

No, turntable. 

Don't forget to tip your waitress.

__________________

Cambridge Audio StreamMagic 6  |  751BD  |  651A  |  Diamond 9.1 | Minx Xi | Sonos Play:3

Moderator. mail: john.duncan.whf at the mail of g dot com

robg1976's picture
Offline
Joined: 17 Sep 2007
Posts: 227
Re: 5 star ratings or death by stereo........

hi guys i knew when i started this post it would bring up all sorts of opinions. i must first start off by saying...this post was not a dig at what hi-fi i for one value their opinions and love the mag...I also would not but a piece of kit without a test first i merely use the rating as a guide....But i do believe a bad review can an does affect sales of o product so manufacturers must worry about what ratings they might recieve before they go out and order that new car...lol

__________________

silly's picture
Offline
Joined: 31 Aug 2007
Posts: 459
Re: 5 star ratings or death by stereo........

It's quite amazing how many people buy purely on reviews so in that case your quite right in that it can make or break a product which is quite sad really as there is a wealth of products out there that don't get massive exposure or reviews that really should get a listen to.

If I was a manufacture and I was sending my product in for a review I would want a honest opinion, why? because I would like to know in which area my product could be improved, nothing is perfect in all areas so it is good to get others opinions on which aspects of the product could be improved, sometimes it's not only the sound but the small details that are important.

If I sent a product in for a review and it came back within a week, I would send it back again and ask for it to be reviewed properly, you can't judge a product in less that 1 month minimum, I know they don't have the time for 1 month, but you need to live with a product to see if you can live with it long term, what aspects of the product bothers you, sometimes you hear a product and think, yep that's quite good, but later certain aspects of the product bother you, you can't find these things out with a brief listen.

What about reliability, company back up? is it good? all things should be considered when a review is done.

Thaiman's picture
Offline
Joined: 28 Jul 2007
Posts: 4240
Re: 5 star ratings or death by stereo........

Good topic, it's no secret that WHF mag is powerful enough to made or break hifi company. if the reviewed products has only 3 stars or even 4 (which is good btw) dealers find it harder to push the particular equipment!

Just look at the 2nd hand market, every thing that rated 5 stars or super trest winner does hold value a lot better than 3 or 4 stars products.

I, for one, only use the reviews as a guideline as what is out there at the present time to demo.....some like black coffee with no sugar I like my milky with 2 spoons full!

__________________

 

Andrew Everard's picture
Offline
Joined: 30 May 2007
Posts: 29118
Re: 5 star ratings or death by stereo........

Welcome back, Thai!

user="Thaiman" wrote:
if the reviewed products has only 3 stars or even 4 (which is good btw) dealers find it harder to push the particular equipment!

If they're good retailers, and believe in the product, they should find that no problem at all.
 

__________________

Audio Editor, Gramophone

Thaiman's picture
Offline
Joined: 28 Jul 2007
Posts: 4240
Re: 5 star ratings or death by stereo........

user="Andrew Everard" wrote:

Welcome back, Thai!

Thanks mr E. By the way (off topic, sorry) Japan took over Thailand! O'ashi restaurant everywhere, I had more raw fish than a cooked one Sad

__________________

 

Andrew Everard's picture
Offline
Joined: 30 May 2007
Posts: 29118
Re: 5 star ratings or death by stereo........

Those Japanese get everywhere...

Big Smile 

__________________

Audio Editor, Gramophone

JoelSim's picture
Offline
Joined: 24 Aug 2007
Posts: 7220
Re: 5 star ratings or death by stereo........

What I find incredible are the occasions when a product has something wrong with it ie the remote doesn't work, it's brand new and hasn't been run in, the case is a slight misfit, the wood panels are miscoloured or scratched, it's had milkshake spilled through the vents etc etc

You would think on something as make or break as a review in the best selling mag, then they would pick the very best example, run it in beautifully, and deliver it wrapped in goldleafed bubblewrap, and driven down personally rather than trusting a courier.

__________________

Unison Research CDE, Leema Tucana 2, Kudos C2 and some cables.

Music To Your Ears - Headphones, Amps and Speakers

PJPro's picture
Offline
Joined: 21 Jan 2008
Posts: 2938
Re: 5 star ratings or death by stereo........

If manufacturers were truely concerned with the ratings and the ratings were truely influential in what people bought at the shop, you would expect to see the slow and steady evolution of kit to produce the kind of sound (or vision) rewarded by the mag. Is this the case? I'd guess not. The vast majority of people are unaware of the mags existence and just pop down to Currys to buy their TV based on their own eyes (true, uninfluenced purists?)......though I have started to notice that even Currys have started mentioning star ratings on products now.

I wonder......have the staff ever been engaged to act as consultants for a manufacturer? Would this consistitute a conflict of interest if they had?

I will happily admit to being influenced by the ratings, particularly the Product of the Year awards and the recommended products page for budget, mid and high . It's sad but true. I haven't necessarily got the time to audition kit.

__________________

My useful(?) What HiFi Forum threads can be found here.

Gary Mardell's picture
Offline
Joined: 7 Feb 2008
Posts: 289
Re: 5 star ratings or death by stereo........

Blimey, I go away for a few years and come back to find the same old, same old being worked over again.

Let's have a reality check here:

1) If you are a manufacturer and your business relies on a review star rating, then you aren't running your business properly. (and btw, there may be some short term demand increase for your product, but nothing spectacular)

2) If you are a retailer and base your stocking policy on short term review ratings rather than long term business objectives with brands who will be around to support your business in years to come, then you aren't running your business properly.

3) If you are advertising because you want to reach an audience that matches your target, then you are doing the right thing. If you believe it will 'buy' you stars, then you're barking up the wrong tree buddy.

4) If you are buying equipment only on a review rating, then you're going to be kissing a lot of expensive frogs until you find your prince. So go see a good retailer.

5) If you are using a review rating to abdicate responsibility of choice of purchase rather than your own opinion, then see 4).

How do I know this? Well a bloke down the pub/ geezer working in a shop/ poster on a forum...told me (delete as applicable)

Some things never change.

Gary
 

Clare Newsome's picture
Offline
Joined: 4 Jun 2007
Posts: 13941
Re: 5 star ratings or death by stereo........

user="PJPro" wrote:
Ihave the staff ever been engaged to act as consultants for a manufacturer? Would this consistitute a conflict of interest if they had?

We've been asked many a time, and always declined - because we're in the business of testing products for consumers, not manufacturers. Other reviewers on other titles may have a different opinion on this matter... Devil

What we are happy to do is to explain to a manufacturer in detail what we did and didn't like about a product, in case there's any doubt as to why we came to that star-rating conclusion. As to making the product better next time around, we leave that up to them. 

__________________

Group Marketing & PR Manager - Computers Unlimited;

Former Group Editor of What Hi-Fi? Sound and Vision and Whathifi.com

Twitter: @ClareNewsome