SoundMagic E10
I have recently purchased a pair of these and I cannot tell you how ABSOLUTELY THRILLED I am with these.
The sound quality over the standard iPhone headphones is a QUANTUM LEAP.
And to think that these are budget headphones costing £35.00 from China!
Thank you WHAT HI-FI for reviewing these!
I too have a pair of these and love them to bits. They really are very good and for the price, is a steal.
Graham - get them, you won't be dissapointed.
I have an old pair of Grado's and the E10's are much better, and they actually stay in my ears!!
I read about them as well and bought them for my son (part of his Christmas) and my brother for his Christmas/or birthday , same day.... dunno which present for which as yet for him ?
They have a Great write-up though :)
Nope , scratch that... I got my brother the Soundmagic PL11's.... they still had a good write-up 
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The brand is excellent isn't it? I have the PL30s for £18 and they are excellent.
Tempted by the E10s if there is a big enough improvement over the PLs.....decisions, decisions.