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ITV HD - first impressions

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Clare Newsome
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 Well, i've got the Humax Freesat HD box up and running at home, and Holland v Italy on the screen, via ITV HD.

And it's a big, big improvement over standard ITV - for picture and sound (though the latter is stereo only). I'm almost tempted to buy a box to round out my HD coverage, if Sky can't get ITV HD for some time....

However, the Humax box can't match the Sky HD box for BBC HD - there's a touch more digital noise, and generally proceedings aren't as pin-sharp.

More official musings to follow! 

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John Duncan
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Re: ITV HD - first impressions

huzzah!

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proteus1000
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Re: ITV HD - first impressions

Did you have to press the red button then?

Well I would not get Freesat HD simply due to ITV' s strange commercial wisdom to make its Interactive HD Player (this would be a more suitable name rather than saying channel) exclusive to Freesat HD boxes so that their boxes can have a viable selling point. Sounds like the old ITV Digital saga. It is a joke.

It will be available to SKY HD boxes sooner or later and most probably after Euro 2008.

Regards

P

Clare Newsome
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Re: ITV HD - first impressions

 Yes, red-button-pressing was involved. I didn't check last night - but will do as my test progresses   - if they're serving different adverts on the HD 'channel' to regular ITV. I only wonder because there seemed to be a large amount of filmed-in-HD adverts.

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Re: ITV HD - first impressions

(sigh)

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D.J.KRIME
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Re: ITV HD - first impressions

user="Clare Newsome" wrote:
if they're serving different adverts on the HD 'channel' to regular ITV. I only
wonder because there seemed to be a large amount of filmed-in-HD adverts.

Adverts in HD? what is the point in that? Are you sure they simply were not just upscaled their end Clare? I have noticed that every things on the HD channels on Sky is transmitted at 1080i but the TRUE HD content also has HD in the info box, Yet to notice anyone transmitting at 720P.

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John Duncan
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Re: ITV HD - first impressions

Yes, the adverts are different - it's not regional for starters, and the airtime has to be sold separately, since it has fewer viewers. I doubt if they're being created in HD deliberately - a lot have been done in HD in the first place for a while (generalising).

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Clare Newsome
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Re: ITV HD - first impressions

 Well, indeed - if you're someone like Ford or a big beer company (the Kronenbourg ad was one HD one that sticks in my head!) you're probably filming your big-budget commercials to be used globally (or at least potentially globally), so you know you've got HD TV audiences to please. Oh, and cinema audiences as well, of course Big Smile

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John Duncan
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Re: ITV HD - first impressions

Well if you;re filiming (as in using film), you're there already.

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D.J.KRIME
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Re: ITV HD - first impressions

user="Clare Newsome" wrote:

 Well, indeed - if you're someone like Ford or a big beer company (the Kronenbourg ad was one HD one that sticks in my head!) you're probably filming your big-budget commercials to be used globally (or at least potentially globally), so you know you've got HD TV audiences to please. Oh, and cinema audiences as well, of course Big Smile

I had not thought of that. I supose HD is not soo unusal now accross the board, even My new Camcorder is 1080P which would have been un-thinkible only a couple of years ago.

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John Duncan
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Re: ITV HD - first impressions

user="D.J.KRIME" wrote:
I had not thought of that. I supose HD is not soo unusal now accross the board,
even My new Camcorder is 1080P which would have been un-thinkible only a couple
of years ago.

Film is an HD medium.

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Andrew Everard
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Re: ITV HD - first impressions

user="D.J.KRIME" wrote:
the TRUE HD content also has HD in the info box,

There are those - mainly TV marketeers - who'll have you believe only 1080p is 'True HD'.

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Clare Newsome
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Re: ITV HD - first impressions

user="JohnDuncan" wrote:
user="D.J.KRIME" wrote:
I had not thought of that. I supose HD is not soo unusal now accross the board,
even My new Camcorder is 1080P which would have been un-thinkible only a couple
of years ago.

Film is an HD medium.

Hence my cinema comment Stick out tongue 

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John Duncan
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Re: ITV HD - first impressions

Which he didn't appear to get Stick out tongueWink

(Sorry, can't stick out tongue and wink at the same time. As it were.)

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D.J.KRIME
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Re: ITV HD - first impressions

user="JohnDuncan" wrote:
Which he didn't appear to get Stick out tongueWink

(Sorry, can't stick out tongue and wink at the same time. As it were.)

EDITED BY MODS: Please do not insult other forum members. First warning. 

My point was about the adverts as doubt the too many companys actually use Film to shoot their ads rather than Video. Sure maybe Huge Multi-National companys do for ads used Worldwide, but I doubt the majority do.

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D.J.KRIME
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Re: ITV HD - first impressions

user="JohnDuncan" wrote:
Which he didn't appear to get Stick out tongueWink

(Sorry, can't stick out tongue and wink at the same time. As it were.)

No John I am so thick I dont actually know that Film is a HD medium and that you are such a smart A### who knows every thing about every thing!

My point was about the adverts as doubt the too many companys actually use Film to shoot their ads rather than Video. Sure maybe Huge Multi-National companys do for ads used Worldwide, but I doubt the majority do.

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