Xbox Music Pass: a fatal bullet for Spotify, a shot in the leg for iTunes?
Just been reading a bit about the new Windows 8 due on 26 October. I see that it's going to come with Xbox Music Pass, a rival to music-steaming services like Spotify. In the UK it will cost around £9pm, £1pm less than Spotify Premium, but with the same options to share your playlists via your desktop PC, your Windows 8 phone and presumably also future Windows 8 tablets. I was wondering how long it would be before either MS or Apple supplied us with a subscription-funded music-streaming service. Apple has long shied away from offering such an option through iTunes because it knows full well that doing so would crucify outright iTunes purchases. Microsoft on the other hand, has nothing to lose and everything to gain from offering such a service, especially seeing as PCs and Windows are so ubiquitous. Will this be a fatal shot to the head for Spotify and other subscription music-streaming services? Will it be a shot in the leg for iTunes? Surely a huge swathe of iTunes’ users who use Windows computers will be tempted away from it and its “old fashioned” modus-operandi of making you actually buy albums individually, in favour of signing-up to a subscription-service in an app which already sits in their new OS. Or will they? What do you think?