Multiregion / multizone blu ray player on the cheap!

At the beginning of this year, I started a thread on the Asus O!Play BDS-700:

http://www.whathifi.com/forum/blu-ray-players/new-kid-on-the-block-unive...

I noticed that it is available in the UK for £157:

http://www.play.com/PC/PCs/4-/35968064/ASUS-OPlay-3D-Blu-Ray-HD-Media-Pl...

£146.24 here:

http://www.asusshop.co.uk/index.php?route=product/product&product_id=636

Apparently, this mod works to change the region / zone code for both DVDs & blu rays:

1. Power on the player.
2. Move the cursor to SETUP and select it.
3. Keep cursor highlight on Playback.
b. Key in the number 0123456789 in sequence by using the
number keys on the remote control.
4. A dialog window pops up showing the current BD/DVD region
code setting. Pressing the left/right key on the remote
control to change it.
5. Press the return key back to SETUP menu.
6. It is done!