Kindle Fire - is this the real contender for the iPad's crown?
So, the bods at Amazon appear to have locked away a Kindle and Galaxy Tab away in a room somewhere and lo and behold, the Kindle Fire has been born. Here is the beeb's view on it: Kindle Fire
We have a full colour e-reader, combined with tablet-based device.
The most stunning thing about it is the price - $199 to our US friends, a whole $300 below the cheapest US iPad2.
And it's an Android device with full access to the Android store. If you're using Amazon Prime - @$79 p.a. you'll get FREE streamed 20th Century Fox content, which is good (ppv if non-Prime). Apparently other studios' content will be added later. Until now, Prime has just been a way to get accelerated delivery of goods. Amazon are giving one month of Prime away for free with the Fire as a tempter...
So, OK, it's only got 8GB of storage, but Amazon are pushing the cloud-based storage route.
Can't see how they're going to make a profit on the hardware on this, but assume they are buying market share and hoping to make money on the value-added services - like the expensive Kindle Books (more expensive than buying in the shops).
Can't wait to see how this does, and what the UK price is (£209 - 219 judging by Amazon's usual policy!)
I think the iPad final has a real competitor will be interesting to see how Apple responds - hope it's more positive than litigation...