About the 'new' site
Tue, Dec 15 2009, 5:30PM
Without wishing to pry into the inner workings of the business of WHF (too much), I have a question (or two)...
While it's a brilliant resource, which I'm grateful for, why do you allow full access to reviews on-line? Any Joe Soap will dip in, get the comfort of a review, and then go off any buy his [telly/cd player/etc.] and may never buy a magazine.
I suppose my question is - do you do it (because I know this place ain't cheap) in the hope that it raises the profile of the printed WHF, or does advertiser revenue from site traffic cover the virtual rent (and keep JD in sandwiches, booze and ciggies) around these parts?
Is there merit in allowing access to a curtailed review and then allowing access to the full digital edition to (i) subscribers to the mag; and (ii) those who subscribe a nominal £ to the on-line edition for one-month's access, and give more functionality - like supertest info, the tables of specs/past reviews and other stuff (whatever that may be).
Feel free to tell me to mind my own business, but am simply curious as to why you go to the trouble and expense that you do.