Would you say that most people with a digital copy also buy a hard copy as well ??
Samsung UE46C8000 , JVC DLA-HD350 with darbee , Monitor Audio RX6av12 , Samsung BD6900 ,Yamaha RX-V3067, X-Box 360 , SKY HD 3D , Harmony One.
Since the print subs are handled by The Magazine Shop, and the digital ones by Zinio and Exact Editions, it's hard to correlate the two. We are still looking into the possibility of offering a 'hybrid' subscription package, offering both print and digital copies, but no news on that one just yet...
Consulting Editor, What Hi-Fi? Sound and Vision/whathifi.com Audio Editor, Gramophone
I'd love to see a Apple Newsstand edition of What Hi-Fi. As a international subscriber, the Zinio digital copy is the way to go for me. But a simple pdf copy of the printed magazine leaves so much more to desire. Take a look at Evo Magazine and Newsweek, that's two excellent examples of how a publisher should use the iPad as a medium.
I'd be willing to pay a bit more for a Newsstand subscription over a Zinio, if the Newsstand version gives me a unique experince through the use of multimedia content. I understand that a Newsstand edition is only for the Apple crowd, but if you look at the tablet market you soon realise that most users own a iPad.
I firmly believe that tablet publishing is the future for the magazine business. Fingers crossed for a new What Hi-Fi...
© 2013 Haymarket Publishing