"ultimate" iPad review
I've been a print subscriber to What Hifi for a year now. I've been thinking about buying an iPad and so how delighted was I to see that this months issue had The Ultimate iPad Review... Whoo hoo! I thought. So I did all my jobs, made myself a cup of tea, and settled down excitedly to read it.
So there we have it mentioned by Dominic on page 3... and here it is again in the contents guiding the beholden reader to page 6. Flick to page 6... good start.. nice big glossy picture of the iPad... a couple of breakout boxes that I'll look at in a minute.. but let's read the review first... Hang on where is it? Oh there are a few columns of text in the middle of the page. What's this then?... "While fanboys..."? Oh, this IS the review... all 386 words of it (I counted). Is that it? 386 words with mainly drivel like, "Music adds extra attack to the already rhythmic delivery of the iPod Touch".. and "... crisp detail, black depth", blah blah blah.
This review tells me absolutely NOTHING that I haven't already read from normal consumers on forums. What did you do? Chuck the iPad at one of your journos on his way out the door with a, "have a play around with that tonight mate and bung us an email in the morning"....
Come on guys... what is happening to WhatHifi?? What has happened to the definitive and authoritative place that this magazine used to have in the world of all things hifi and entertainment. The 5* slapped on the iPad is completely without any substance whatsoever.
Admittedly my torment has been fomenting for a while now. < 200 words to describe a flagship blu-ray player (the £5k Marantz or the £5k Denon A1-UD immediately spring to mind) anyone? Is ANYONE taking these reviews seriously???
Brevity has its place (and I'm being very generous here) but if done to extreme it can smack of arrogance. It suggests that "we.. the editors and writers of What Hifi" are the demi-gods of the hifi world and if we say something is good, then it is so; and if we condemn, then so it shall be.
Many, many years ago I remember thinking that What Hifi had effortless superiority over other magazines. Now, it seems to be much more of the former and significantly less of the latter.