Advertising 'International Orders Welcome' in WHF
WHF is globally read,but you wouldn't think so judging by the generally 'UK/EU only' mindset of the companies that spend thousands of pounds a month soliciting online sales.
Here's a copy of a reply i have emailed to a regular WHF retail advertiser,after enquiring about buying three 'five star' hifi components and shipping them to New Zealand.
(I have deleted all brand names for anonymity)
Could you please read this,and if you are not the major decision maker in your company could you kindly forward this on to them?
I'm often buying via internet from US,UK and Australian retailers.
The advantage is a much wider selection of merchandise than is usually available with specialist products in small countries like New Zealand.
Problem is,the majority of UK AV retailers dont take advantage of this market!
I can go to websites and shop online only to get to the end of the transaction and find there is no NZ shipping option.
So either they wont ship internationally,or they ask for an email to confirm shipping cost.It's a time consuming excercise that can sometimes take up to about three days for an email response if the company's slack,or if they're supposedly waiting on a shipping quotation.
A couple of companies that i regularly buy from that do have this type of shopping cart system are Cable-Shop UK,and B & H photo and Electronic in the US.
Buying off Ebay still has a slight stigma attached to it,unlike the globally read WHF magazine which i see you regularly advertise in.
How about Advertising this in WHF:
'International orders welcome,all exports outside the EU are VAT free,we have a fixed shipping price at our checkout-so you instantly know how much you are paying!'.
Unbelievably no else is advertising this,they're all seemingly chasing local sales only.I'm thinking of companies like Peter Tyson,SSAV,Superfi,Richer Sounds,etc.
They're all saying the same thing..'International?Well go away then!'
I could understand them not wanting to ship AV furniture or flat panel screens,but thats about the only two exceptions i can think of.
I realise that some brands are sales restricted to certain areas,or not supposed to be sold online,but that policy is totally redundant.
Do some research online,and you'll find it's really not that hard to pick up ---- gear,- and - --- series,-----,and a host of other so called 'restricted' products.
Anyway thanks for reading this,and i must say WHF lead me to your website and that was laid out very nicely indeed.It just needs a market leading 'international checkout' installed.
Promoted with the help of print media,it should take your sales through the roof!
If you work in the UK AV retail industry and are reading this,please be my guest and pass this on to your companys decision maker!