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tino's picture
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Are there too many articles about mobile devices?

As per the topic title really ... whilst I understand that phones and tablets are yet another way to consume or stream media, I think too much emphasis and editorial space is given over to these devices. Is it really necessary to speculate and report on every iPhone 6 rumour, or produce a massive review of a £500 phone but only a few scant details of a £5000 hifi or AV component. There are plenty of other magazines that review phones... not sure why WHF has to be one of them ... perhaps it drives search engine web traffic to the site???

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RE: Are there too many articles about mobile devices?

tino wrote:

Is it really necessary to speculate and report on every iPhone 6 rumour, or produce a massive review of a £500 phone but only a few scant details of a £5000 hifi or AV component.

The three people who bought the £5000 hi-fi component probably didn't read about it in WHF? first.  They would have either been told / emailed about it by their dealer, emailed about it by the manufacturer who they had their last one registered with, or found it in one of the other specialist hi-fi magazines (which tend to be aimed more upmarket).

Most of these people (the sort who think about a  £15,000+ system in the same way they think about a fridge or a garden tractor*) will have their 'people' sort this c##p out for them and never go near a magazine. 

Thousands more people will be interested in the latest £500 smartphone or television or Blurtooth speaker.

*Actually they probably give far more thought to a good garden tractor. I would.

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RE: Are there too many articles about mobile devices?

One advantage of publishing online is that we get detailed analytics of exactly which reviews are most popular, what type of products people are searching for and feedback on how our content performs in Google. The fact is that smartphones and tablets are massively popular, and our reviews reflect that.

That's not to say we're against writing long-form reviews of more expensive/esoteric hi-fi equipment – far from it, that's exactly what our Temptations section is for – but the market for that is inevitably more limited. As the saying goes "you can't please all of the people all of the time", but getting the right mix of products and reviews – both in the magazine and on the website – is a matter of constant debate within the editorial team and something we're happy to keep under review.

We also try and keep most of the products we test at the more affordable end of the spectrum, as we realise not everyone can afford a £5k amp.

Editor-in-Chief of What Hi-Fi? Sound and Vision and whathifi.com

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RE: Are there too many articles about mobile devices?

chebby wrote:

tino wrote:

Is it really necessary to speculate and report on every iPhone 6 rumour, or produce a massive review of a £500 phone but only a few scant details of a £5000 hifi or AV component.

The three people who bought the £5000 hi-fi component probably didn't read about it in WHF? first.  They would have either been told / emailed about it by their dealer, emailed about it by the manufacturer who they had their last one registered with, or found it in one of the other specialist hi-fi magazines (which tend to be aimed more upmarket).

Most of these people (the sort who think about a  £15,000+ system in the same way they think about a fridge or a garden tractor*) will have their 'people' sort this c##p out for them and never go near a magazine. 

Thousands more people will be interested in the latest £500 smartphone or television or Blurtooth speaker.

*Actually they probably give far more thought to a good garden tractor. I would.

Your bang on the money their chebby.

Sony 808 ES Amplifer, PSB imagine B bookshelf speakers, Pro-ject debut carbon turntable, Audiolab 8200 CD player, Pioneer N-50 streamer, Revox B77 1/2 reel to reel player, Sennheiser Momentun headphones and some Atlas cables.

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RE: Are there too many articles about mobile devices?

chebby wrote:

The three people who bought the £5000 hi-fi component probably didn't read about it in WHF? first.  They would have either been told / emailed about it by their dealer, emailed about it by the manufacturer who they had their last one registered with, or found it in one of the other specialist hi-fi magazines (which tend to be aimed more upmarket).

Thousands more people will be interested in the latest £500 smartphone or television or Bluetooth speaker.

Judging by the number of forum questions that ask 'how I should spend my 3K/5K/10K budget?' I'm not so sure. And who reads a HiFi website / magazine to learn about a phone? Not me ... there are better places than WHF to do that. I'm OK with Bluetooth speaker reviews so long as there is some balance Wink

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RE: Are there too many articles about mobile devices?

Yes tino, but remember our Forum members represent only a part (albeit a very important part!) of our overall readership.

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RE: Are there too many articles about mobile devices?

Andy Clough wrote:

(albeit a very important part!)

Good save!

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RE: Are there too many articles about mobile devices?

Wouldn't want to upset anyone Chebby Smile

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RE: Are there too many articles about mobile devices?

I'm not sure what the magazine is aiming at anymore, and I feel there is too much recycled and speculative news especially around yet to be launched derivative phones. Do WHF readers really care that the next glass for an iPhone might be a 5.5 inch piece of sapphire glass?? 

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RE: Are there too many articles about mobile devices?

tino wrote:

I'm not sure what the magazine is aiming at anymore, and I feel there is too much recycled and speculative news especially around yet to be launched derivative phones. Do WHF readers really care that the next glass for an iPhone might be a 5.5 inch piece of sapphire glass?? 

What's the matter? Did you wake up on the wrong side of the bed? If you don't like an article then don't read about it, simple. The magazine can not just cater for your tastes as they have to cater for a wide range of tastes.

Sony 808 ES Amplifer, PSB imagine B bookshelf speakers, Pro-ject debut carbon turntable, Audiolab 8200 CD player, Pioneer N-50 streamer, Revox B77 1/2 reel to reel player, Sennheiser Momentun headphones and some Atlas cables.

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RE: Are there too many articles about mobile devices?

I really shouldn't comment on the magazine.  I was a regular buyer many years ago (up until the mid 1990s), a sporadic buyer after I joined the forum in 2008 (helpng to pay the 'rent' I suppose) and, regrettably, a non-buyer now.

The cost of two or three issues will buy me almost any new paperback from my local Waterstones, the reviews start appearing on the website almost as soon as the magazine is on the stands and it's a very 'thin' read (sorry) once the ads and buying guide and non hi-fi features are subtracted.

The reviews themselves no longer seem to have anything of the reviewer 'invested' in them. (I used to despair a little of hi-fi being reviewed by writers but now I wish they'd get the writers back!)

Sorry to say this, but that's why I read Andrew Everard's blog nowadays. The guy could review electric kettles and make the article interesting and funny and convince the reader that he really cares about the subject.

That was harsh i'm afraid, but I have just enough examples of old magazines (not just yours) from decades past where the photography was lousy and the layout was clunky and the paper was cheap, but the writing - on a good month - could absorb you for a whole day and could even weather a few re-reads. I'd pass them to a friend (who is into hi-fi) after i'd finished and we'd sometimes discuss the articles and reviews months later. It's very different now. 

I don't blame the magazine. I guess it's what readers want and it's in a format that is more compatible with the way people want 'bitesized' (but glossy) chunks that won't get overly thought provoking, challenging or distracting.  Nice big photo, star rating, bit of blurb. All on a page. (Or half a page.)

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RE: Are there too many articles about mobile devices?

chebby wrote:

I really shouldn't comment on the magazine.  I was a regular buyer many years ago (up until the mid 1990s), a sporadic buyer after I joined the forum in 2008 (helpng to pay the 'rent' I suppose) and, regrettably, a non-buyer now.

The cost of two or three issues will buy me almost any new paperback from my local Waterstones, the reviews start appearing on the website almost as soon as the magazine is on the stands and it's a very 'thin' read (sorry) once the ads and buying guide and non hi-fi features are subtracted.

The reviews themselves no longer seem to have anything of the reviewer 'invested' in them. (I used to despair a little of hi-fi being reviewed by writers but now I wish they'd get the writers back!)

Sorry to say this, but that's why I read Andrew Everard's blog nowadays. The guy could review electric kettles and make the article interesting and funny and convince the reader that he really cares about the subject.

That was harsh i'm afraid, but I have just enough examples of old magazines (not just yours) from decades past where the photography was lousy and the layout was clunky and the paper was cheap, but the writing - on a good month - could absorb you for a whole day and could even weather a few re-reads. I'd pass them to a friend (who is into hi-fi) after i'd finished and we'd sometimes discuss the articles and reviews months later. It's very different now. 

I don't blame the magazine. I guess it's what readers want and it's in a format that is more compatible with the way people want 'bitesized' (but glossy) chunks that won't get overly thought provoking, challenging or distracting.  Nice big photo, star rating, bit of blurb. All on a page. (Or half a page.)

The magazine can not just cater to your writing style tastes as it has to write it's articles in a way that's going to appeal to the the majority of people and I think it does a good job of that. Just because you find someone's writing style funny does not mean everyone else will. If the magazine was to try and appeal to everyone tastes then it would look very different each month and then most people would stop buying the magazine (as most people don't like change) and then this site would probably be gone. 

Sony 808 ES Amplifer, PSB imagine B bookshelf speakers, Pro-ject debut carbon turntable, Audiolab 8200 CD player, Pioneer N-50 streamer, Revox B77 1/2 reel to reel player, Sennheiser Momentun headphones and some Atlas cables.

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RE: Are there too many articles about mobile devices?

MrReaper182 wrote:

The magazine can not just cater to your writing style tastes as it has to write it's articles in a way that's going to appeal to the the majority of people and I think it does a good job of that. Just because you find someone's writing style funny does not mean everyone else will. If the magazine was to try and appeal to everyone tastes then it would look very different each month and then most people would stop buying the magazine (as most people don't like change) and then this site would probably be gone. 

You are right of course.

It has to appeal equally to everyone without 'personality' getting in the way.

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RE: Are there too many articles about mobile devices?

tino wrote:

As per the topic title really ... whilst I understand that phones and tablets are yet another way to consume or stream media, I think too much emphasis and editorial space is given over to these devices. Is it really necessary to speculate and report on every iPhone 6 rumour, 

 

 

That's where the money is. 

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RE: Are there too many articles about mobile devices?

chebby wrote:

MrReaper182 wrote:

The magazine can not just cater to your writing style tastes as it has to write it's articles in a way that's going to appeal to the the majority of people and I think it does a good job of that. Just because you find someone's writing style funny does not mean everyone else will. If the magazine was to try and appeal to everyone tastes then it would look very different each month and then most people would stop buying the magazine (as most people don't like change) and then this site would probably be gone. 

It has to appeal equally to everyone without a personality.

That's me catered for...

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RE: Are there too many articles about mobile devices?

plastic penguin wrote:

chebby wrote:

MrReaper182 wrote:

The magazine can not just cater to your writing style tastes as it has to write it's articles in a way that's going to appeal to the the majority of people and I think it does a good job of that. Just because you find someone's writing style funny does not mean everyone else will. If the magazine was to try and appeal to everyone tastes then it would look very different each month and then most people would stop buying the magazine (as most people don't like change) and then this site would probably be gone. 

It has to appeal equally to everyone without a personality.

That's me catered for...

Quote what I wrote, but please don't change the actual words.

I actually said ...

chebby wrote:

It has to appeal equally to everyone without 'personality' getting in the way.

Please can the mods amend PP's misquote.

"We are currently awaiting the loading of our complement of small lemon-soaked paper napkins for your comfort, refreshment and hygiene during the journey."

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